A Sneaker Reseller’s Best Friend: Air Jordan 11 “Cherry”

If you find yourself asking your friends, “Will the Air Jordan 11 “Cherry” resell?” They should give you a resounding, “Yes.” If they don’t, there are a few things that you should take into account before the Cherry 11s drop this December. Like most holiday stories, it all started long ago when things were much different. 

The Air Jordan 11 became an obsession for sneaker enthusiasts the moment that Michael Jordan laced them up for the 1995 NBA Playoffs. There was only one problem, MJ wasn’t even supposed to wear the shoes that season. The Air Jordan 11 was actually intended to be Jordan’s game shoe for the 1995-1996 NBA season. So for the first 6 months of its existence, pretty much the only person who could really wear them was Michael Jordan himself. That limited availability made the anticipation for the Air Jordan 11 rise to levels that the footwear industry had never seen before.

By the time MJ laced up the “Playoff” Air Jordan 11 (now commonly known as the “Bred” 11), the perfect storm of on-court performance and off-court buzz had been brewing for months. That season MJ led the Chicago Bulls to a 72-10 record, at the time the best record ever in NBA history. Off the court, the AJ11 was positioned as a sneaker you could wear with a suit because that’s what Michael wanted. Not to mention, the original Space Jam film was essentially a 90-minute commercial for Air Jordans and introduced the mostly black version we now know as the “Space Jam” colorway. In hindsight, the combination of the enthusiasm from fans, genius-level marketing, and Jordan’s performance on the court is something that we are never going to see happen again.

Due to the success of the original Air Jordan 11, Jordan Brand decided to bring new colorways to the AJ11 just 4 years after its initial release. Throughout 2000, they released a handful of colors, including the first version of the “Cool Grey” Jordan 11. Every pair sold out within weeks of releasing but when the Air Jordan 11 “Space Jam” was released for the first time in December of 2000, Jordan Brand unlocked a superpower of sorts.

By releasing such a popular sneaker model near the holidays, the shoes sold better than they ever had before. Jordan 11s became the must-buy gift of the season and because so many fans and enthusiasts wanted the shoes, the average shopper that had no personal interest in sneakers found out about the release through others in the know. In 2008, Jordan Brand re-released the “Bred” AJ11 as a part of a two-pack release known as the Countdown Pack, which included the Air Jordan 12. The final “pack” in the series, it took holiday releases to an entirely new level once again. From that moment, Jordan Brand decided to release a pair of Air Jordan 11s every year around the holidays and it has remained one of the most talked about sneaker releases of the year, every year since. 

This year’s annual Air Jordan 11 release is no different. The Air Jordan 11 “Cherry” has been the subject of speculation for over a year. Combined with the Chicago-esque red and white color combination, and the similarities to player exclusive colorways that Jordan athletes have worn in the past, the “Cherry” AJ11 is shaping up to be one of the most popular releases of the year. You can expect these to sell out no matter how many pairs are released, which means consigning them with Stadium Goods is the perfect way to put some extra cash in your pockets for the holidays.

Consign your pairs of the Air Jordan 11 “Cherry” with Stadium Goods now to maximize your resale profits.