A guide to some of the hip-hop star’s most profitable sneakers on the secondary market.
Within the last decade, rappers, clothing brands, and artists have overtaken athletes as the most influential figures in sneaker culture. The change has necessitated a new approach to releasing sneakers, which has caused brands like Jordan to switch up the way they operate in the space. Instead of relying on the signature and player exclusive colorways of athletes to create hype, Jordan has looked to the likes of Virgil Abloh and Off-White, DJ Khaled, Travis Scott, and others, to create excitement for the next chapters of the Air Jordan legacy.
The shift in the culture’s guiding forces from athletes to non-athletes has brought a new approach to modern sneaker design. Because non-athletes don’t need their Jordans to perform for any sort of athletic event, there has been more of a willingness to experiment with lifestyle-based aesthetics. This has resulted in one eye-catching shoe after another, which has amounted to more high-profile collaborations, which means more money being made for sneaker resellers.
Later this week, we will see another instance of a non-athlete creating a buzz in sneakers when Travis Scott releases his new Air Jordan 1 Low OG “Black/Phantom.” The monochromatic black colorway has been highly anticipated since word got out about its release a few months ago. With all eyes on the drop, this would be as good of an opportunity as any to review the rap superstar’s history of collabs.
As you can imagine, Travis’s co-designed Air Jordans and Nikes have been a favorite of resellers looking to cash in on the hype of his singular sneaker designs. If you too are looking for the best Travis Scott sneakers to resell at Stadium Goods, you’ll find what you’re looking for right here.

Travis Scott x Nike Air Force 1 Low “White”
Just like an athlete’s rookie card, a hip-hop star’s first signature shoe, like Travis Scott’s debut sneaker collaboration with Nike, commands top dollar on the secondary market. Travis’s Air Force 1 Low “White” is a classic release that features instances of his signature aesthetic throughout its mostly monochromatic white canvas design. The vibes are much more toned down on this colorway compared to his more expressive releases with Jordan and Nike. Still, the shoe fetches a pretty penny on the resell market over five years after it was released as a ComplexCon exclusive, and that won’t be changing anytime soon.

Travis Scott x Air Jordan 1 Low OG
Ever since Travis Scott released his first Nike collaboration, sneaker collectors had been waiting for him to collaborate with Jordan Brand on an Air Jordan 1 colorway. Finally, in the spring of 2019, the dream partnership became a reality. Travis’s debut Jordan 1 High OG was one of the year’s most hyped releases, and it doesn’t take too many guesses to see why. As soon as photos leaked of the shoe, which features a reverse Swoosh amid other signature Travis design elements, collectors scrambled to connect with their sneaker plugs to secure their pairs. In July 2019, Travis and Jordan ran back the collaboration on the Air Jordan 1 Low OG, which was and remains just as desirable as the pair’s first release.

Travis Scott x Air Jordan 4 “Cactus Jack”
Before Travis Scott and Jordan connected on the Air Jordan 1, the pair debuted their first project, the Air Jordan 4 “Cactus Jack,” in 2018. Inspired by Travis’s old hometown football team, the now-defunct Houston Oilers, the “Cactus Jack” is seen by many as the rapper’s breakthrough sneaker collaboration. Looking at the shoe’s mismatched branding and head-turning color scheme, it’s easy to see why. Travis Scott’s Air Jordan 4 is still one of the most sought after Jordan 4s on the resell market almost five years after its original release.

Travis Scott x Nike Air Max 270 “Cactus Trails”
By 2020, Travis Scott had become one of the biggest sneaker collaborators in the game. Projects with Nike on the Air Force 1 and SB Dunk, and Jordan Brand on the Jordan 4 and Jordan 1, had established him as such. Even with his legacy seemingly cemented, Travis wasn’t satisfied, he wanted more. More, as it turned out, in the sense that there were sneaker models he had yet to tap into, such as the Nike Air Max 270. Dubbed the “Cactus Trails,” Travis’s dusty take on the retro-modern lifestyle shoe features an off-kilter Texas rodeo-meets-hip-hop aesthetic that ties into the whole hiking trend that hit its stride in 2020.

Travis Scott x Air Jordan 1 Low OG “Black Phantom”
If there’s one thing that’s certain about Travis Scott’s collaborations, it’s that the man loves to keep us guessing. Where many of his earlier work with Jordan Brand has been bold and in-your-face, the Houston native’s new Jordan 1 Low OG “Black Phantom” takes a decidedly different approach: minimalism. The mostly monochromatic black colorway features subtle white contrast stitching along each panel, blacked-out Swoosh branding, and little in the way of any of Travis’s signature branding. The results? One clean Jordan 1 Low, and a reminder that less can be more. Except in sneaker reselling, because the “Black Phantom” is one of Holiday 2022’s top releases.