The Air Jordan 3 “White Cement Reimagined” – This Year’s Most Anticipated Sneaker?

If you are a sneaker reseller, then you know that the upcoming Air Jordan 3 “White Cement Reimagined” is one of the most highly anticipated releases of 2023. This iconic shoe has widespread appeal from the “OG” collectors to the modern sneaker enthusiast, and the “reimagined” aspect adds even more appeal. Its return also marks the first variation of the “White Cement” Air Jordan 3 since the 2018 “Free Throw Line” release.

The Air Jordan 3 “White Cement” was originally released in 1988 and has a long history of its own. From the story of how the shoe was presented to Michael Jordan by Tinker Hatfield as a final attempt to convince MJ to stay with Nike, to Jordan wearing them for his most famous Slam Dunk Contest win in 1988, the history of the AJ3 “White Cement” is as storied as they get. Over time, it has become one of the most sought-after sneakers among sneakerheads and collectors, and for many, it is considered to be one of the most iconic sneakers of all time. 

The newly reimagined version of this iconic shoe will feature all the details that you would expect with a “true-to-OG” directive. Sleek white tumbled leather throughout the upper, contrasting black accents, and a grey Elephant Print that is the closest we’ve ever seen to the 1988 originals. The heel tab will have Nike’s signature “Air” logo, with the Jumpman logo, which was introduced to the world through this shoe 35 years ago, landing on the tongue for a legendary look.

As for reselling the Air Jordan 3 “White Cement Reimagined,” you can expect to make the most profits in the early weeks surrounding the release of the shoe, which is tentatively set for March 11th, 2023. Due to the mass appeal of the shoe, especially in OG form, the resale opportunity for this release can’t be understated. Although we’re still a couple of months away from the release date, it’s easy to see that the Air Jordan 3 “White Cement Reimagined” is sure to be one of 2023’s most highly anticipated releases – whether you are a reseller or just someone who loves sneakers.