A few months ago we kicked off our Collaborators You Need to Know feature here on the Stadium Supply Blog with the one and only Virgil Abloh of Off-White fame and, as a follow-up, unwrapped the details behind London based streetwear brand Corteiz’s meteoric rise in 2023. Now, for the third installment of the series, we’re focusing on Grace Wales Bonner, the talented fashion designer who has not one, two or three, but multiple popular collaborations with adidas credited to her name. Here’s everything you need to know about Wales Bonner and why you need to be consigning her adidas sneakers at Stadium Goods right now.
Grace Wales Bonner is a London based fashion designer who burst onto the menswear scene a few years ago by winning Emerging Menswear Designer of the Year at the 2015 British Fashion Awards. Wales Bonner also won the LVMH Young Designer Prize in 2016, as well as the British Fashion Council/Vogue Designer Fashion Fund in 2019. Amazingly, those prestigious accolades are only the beginning of the designer’s incredible success.
Wales Bonner has achieved her status as one of the most popular and talented designers in fashion because of her ability to create clothes with a classic sportswear vibe that are also infused with nods to her Jamaican heritage, whether that be through her choice of patterns and prints or through collaborations with Kerry James Marshall on a limited edition T-shirt, or with adidas on colorways of the SL72 Knit, and other models.
Which brings us to our next talking point: Wales Bonner’s adidas collaborations. Just like the clothes she designs for her eponymous clothing line, Wales Bonner’s adidas sneakers feature details inspired by classic sportswear and British-Jamaican aesthetics of the 1970s and 1980s. Her adidas SL72 Knit in “Brown” and “Green” is the designer’s love letter to Jamaica. And the coveted adidas Samba in “Silver” is undoubtedly a salute to the classic indoor soccer shoe’s status in British and Jamaican fashion and sports culture.
Based on everything we just talked about, it’s clear that Wales Bonner is one of the very best and most talented fashion and sneaker designers in the world in 2023. And that shouldn’t be changing anytime soon. If you’re looking for the next emerging collaborator to invest in in order to earn serious profits for your sneaker resale business, then all signs point to consigning your pairs of Grace Wales Bonner’s adidas sneakers at Stadium Goods!
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