We’re back with another installment of Collaborators You Need to Know to begin the new year. Just like last year, the series will highlight the best team-ups in the sneakers industry in 2024, and offer insight as to why you need to be consigning these special collaborations with Stadium Goods in order to grow your sneaker reselling business.
The collaboration we’re excited to feature on the first Collaborators You Need to Know of 2024 is none other than Sporty & Rich x adidas, a partnership that produced some of the most coveted adidas Samba releases of 2023. Headed up by former Complex staff member Emily Oberg, Sporty & Rich has enjoyed a meteoric-like rise from being an online mood board to a full-scale clothing brand in recent years, and its popularity continues to grow with each new collaboration it cooks up with the German footwear brand.
These are the top Sporty & Rich x adidas collaborations consignors should be bringing in to Stadium Goods right now. And keep an eye out for all future Sporty & Rich collaborations that should also earn you top dollar.

Since releasing its debut collaboration a few years ago, the team of Sporty & Rich and adidas have worked on three projects together as of this writing, with the last team-up, a November 2023 capsule featuring several adidas Samba colorways, being the most hyped of the bunch. Sneakers from that collection include the Sporty & Rich x adidas Samba OG “White/Bold Gold” and “White/Core Burgundy,” and the adidas Stan Smith “White/Green,” a colorway that swaps the retro tennis shoe’s traditional leather upper for a durable canvas build. The latest Sporty & Rich x adidas collaboration was succeeded by these releases:

Sporty & Rich x adidas Samba OG “White/Green”
The debut collaboration between Sporty & Rich and adidas was the adidas Samba OG “White/Green,” released in November 2022. The colorway’s white-and-green appearance not only ties into a classic tennis shoe look, but also into Sporty & Rich’s vintage-leaning aesthetic, too. Clearly, the synergy between the two brands couldn’t be more perfect.

Sporty & Rich x adidas Samba OG “White/Black”
Sporty & Rich’s second collaboration with adidas was released in May 2023 and featured not one, but three different Samba colorways. Included in the pack was this ultra clean, ultra versatile “White/Black” style that is fetching upwards in $700 in a size 6.5 at Stadium Goods.

Sporty & Rich x adidas Samba OG “Blue/Grey”
Most Sambas by Sporty & Rich are designed with a white base and an accenting color, but not all. The “Blue/Grey” features an eye-catching Blue Rush leather construction and subtle grey accenting for a unique look.

Sporty & Rich x adidas Samba OG “Cream/Blue”
The third and final colorway from Sporty & Rich and adidas’s May 2023 collaboration is the adidas Samba OG “Cream/Blue.” A cream-colored leather upper and “UNC” inspired light blue accenting give this shoe a thoroughly old school look.
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